To prevent the retention of stagnant data, the Northern Trail Outfitters (NTO) wants to clear inactive data stored in the data extension after 12 months. What action should the NTO take? A. Set the default retention period for the entire enterprise to 1 year B. Set the data retention setting for the business unit to 12 months C. At the time of creation, line-based retention is applied to each data extension and set to 12 months D. Set to automatically clear inactive dates after one year, but recoverable NorthernTrailOutfitters employees are not receiving e-mail because messages are blocked by spam filters. How were marketing cloud administrators able to address this issue? A. Import the email address of the employee to all users of ActivestatusB. Verify that the employee has selected a test email list or data extension C. Ask employees to use their personal email address instead of company email address D. Provide the IT team with a list of related IP addresses to include in the whitelist with spam filters.Marketing cloud administrators configure the latest NorthernTrailOutfit business units and multiple users to assign to new business units. How do administrators assign users to business units? A. Locate an individual user, select the user’s name, and click EditBusinessUnits . B. Search for individual users, select a user name, and click ManageBusinessUnits. C. Reimport the user and update the assigned business unit D. Authorize top-level account users to assign their own business units.NorthernTrailOutfitters would like to use SynchronizedDataSources to synchronize Contact data from SalesforceCRM. However, you can reduce the amount of data transfer by simply synchronizing the records that can be sent. Which filtering options are available when configuring Contact synchronization objects? Answer Choose two A’s. Select all active records under AllSubscribersB. Select all records whose HasOptedOutofEmail is FALSEC. Select all records that have opened emails in the past six months D. Select all records with email addresses.What are the results of selecting “SendasMultipartMIME” during the transmission process? Answer Choose two A’s. Open and click activities are tracked in both versions. B. This email avoids detection by various spam filters. C. A custom text version is sent with HTML e-mail. D. An automatically generated text version is sent with HTML e-mail.NorthernTrailOutfitters has installed QueryStudioforMarketingCloud, but reports that users do not have access.How should MarketingCloud administrators ensure access to users? A. License all applicable users in installed package B. Install the appropriate business unit for the App to expand Access C. Configure API integration to allow all users to access D. Select PublicApp Integration during installation.MarketingCloud administrators at NorthernTrailsOutfitters want to use AdvertisingStudio to create an audience that mimics the most valuable customer attributes. Which network resembles the audience directly from Advertising Studio? A. Facebook B. Twitter C. Facebook and Twitter D. Google and Facebook Northern Trail Outfitters have mobile apps. Which two products can send push notifications to customers via mobile apps? Answer Choose two A’s. Mobile Connect B. Contact Builder C. JourneyBuilderD.Mobile Push
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